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The Weather Firm and PRISA NOTICIAS
PRISA NOTICIAS and The Weather Firm, an IBM firm, come collectively to supply the Spanish-speaking public essentially the most complete weather data. On account of this settlement, The Weather Firm will present essentially the most correct forecasts and information and the communication group will present specialised content material, reviews, and each written and audiovisual data. This widespread venture may be seen on the EL PAÍS web site and sooner or later on all of the PRISA NOTICIAS media retailers, in addition to on the Spanish variations of the app and the web site of The Weather Channel ( weather.com ). This collaboration may also give advertising and promoting professionals entry to superior data-driven options from IBM Watson Promoting (previously The Weather Firm's ad-selling enterprise) by means of each corporations.
Unique content material tailored to the consumer's location, new methods of counting weather data, a particular weight of graphic and audiovisual content material and most interplay with the consumer are a few of the pillars that assist this new proposal.
Lately Named Most Trusted Supply by Impartial Analystof the world's weather forecasts, The Weather Firm provides its experience in high quality weather data and forecasting. Among the examples of the content material that PRISA readers will be capable of see are present circumstances and hourly and three-day forecasts by means of a widget on the EL PAÍS web site, temperature and wind maps for the Iberian Peninsula, with photos satellite tv for pc radar and alerts; day by day suggestions based mostly on weather circumstances; reviews on matters of curiosity reminiscent of well being, together with evaluation of points reminiscent of allergic reactions, solar safety in any respect ages, the way to put together for a chilly snap and the most effective time to go for a run; two day by day video forecasts; photos about the primary meteorological occasions of the day,
Customized promoting campaigns
This collaboration is designed to supply modern data-driven promoting options for native entrepreneurs from Watson Promoting, which has probably the most strong information platforms and site companies on this planet. Watson Promoting provides advertising and promoting professionals a collection of media, information, and synthetic intelligence options that can assist optimize resolution making and cut back prices throughout key elements of the advertising lifecycle—from media planning to analysis). These native entrepreneurs may also have entry to WEATHER fx, a functionality that harnesses the facility of Watson Promoting on real-time climate information to unlock deeper insights that may assist predict shopper habits and assist professionals decide the fitting time and place to focus on them .
This collaboration brings collectively the most effective of native information and weather data, and its goal is to ascertain a more in-depth connection between customers and the weather, which has a direct influence on the choices which are made each day. PRISA facilitates protection of knowledge 24 hours a day to greater than 26.2 million folks in all its media (comScore, world information from September 2017, PC solely). The Weather Channel's digital media at the moment have greater than 1 million distinctive guests in Spain.
“The mission of the media is to supply society with dependable, fascinating and helpful data and information,” stated Noemí Ramírez, director of Digital Growth at PRISA NOTICIAS. “Weather is likely one of the hottest matters amongst our readers, because it influences lots of their selections. And at current this has been accentuated as a result of fixed climatic modifications and the brand new meteorological phenomena that have an effect on numerous elements of the world. Our collaboration with The Weather Firm permits us to supply dependable information and content material on weather and associated points, which fits past easy predictions”.
“Combining the most effective weather information with the most effective native information content material is a pure transfer,” says Domenic Venuto, Head of Client Affairs at The Weather Firm. "Our collaboration with PRISA NOTICIAS permits native audiences to have essentially the most dependable data in Spain and Latin America."